TMT:47 Johan Lagerlof On Being The Founding Investor in Abba Voyage And Buying The Avicii Catalogue
Description
Welcome to The Money Trench! This week, Mark sits down with Johan Lagerlof, Managing Partner of Pophouse Entertainment, the company with catalogue investments in artists like KISS, Avicii and Swedish House Mafia, the founding investors of ABBA Voyage.
With a background spanning Spotify, Warner Music, and a career as a songwriter and entrepreneur, Johan unpacks how immersive tech, catalogue strategy, and legacy storytelling are shaping the next generation of music experiences.
Recorded during SXSW London, the pair talk about the future of live performance, the art of turning music into emotional storytelling, and how investing in legacy catalogues can power new cultural moments for generations to come.
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