TP459 – Marketing Maturity and the Future of Healthcare Growth
Description
In this episode, hosts Chris Boyer and Reed Smith explore what it takes to build a future-ready marketing organization that connects intelligence to impact. They break down why the next phase is about velocity—turning insight into action—rather than visibility alone, and how maturity depends on integration, governance, and access to data.
Then, Priyama Barua of Merge joins the conversation to discuss findings from her latest marketing maturity research. She shares how high-performing health systems operationalize insights, the gaps holding teams back, and what the next three to five years could look like as marketing evolves from a campaign function to a growth ecosystem.
Key themes:
Why speed of learning and action will define the next era of digital marketing
How unified data, AI, and governance reshape marketing’s role in growth
The CMO as ecosystem integrator across brand, access, and operations
Practical steps to move from campaign cycles to continuous learning
Mentions from the Show:
Marketing in healthcare: Improving the consumer experience
Merge Marketing Maturity Study: Results and Analysis
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