Not every brand is a scam—but some are built on marketing magic.

Factory Settings breaks down your favorite brands, how things are made, what goes wrong behind the scenes, and how to tell the difference between a product worth buying… and one that just looks good on social.

Hosted by Chelsey Brown, founder of Curio Blvd, and Marinda Frazier, the two have been through it- the two have been scammed by manufacturers, dragged into legal battles, blindsided by production disasters, and made mistakes they’re not just admitting to- but dissecting. While building a brand of their own, they started questioning how others were built.

Especially the ones that get hyped by influencers overnight, only to turn out to be the same mass-made products found in a manufacturer’s catalog and slapped with a new logo. Or brands calling themselves “sustainable,” or “luxury”- while churning out goods made of questionable materials.

Expect interviews with ex-employees, private investigators, whistleblowers, and insiders who know exactly what brands are hoping you’ll never find out.

This isn’t another feel-good founder podcast.