TRUBAR
Update: 2025-06-09
Description
Erica Groussman is the founder and CEO of TRUBAR, a delicious vegan protein bar brand made of 100% plant-based ingredients and free of gluten, dairy, soy, sugar alcohols, or harmful seed oils. Founded in 2019, TRUBAR has seen over 100% YoY growth every year since its launch and will expand into 15,000+ new retail locations this year including their most recent last month in Targets nationwide! Erica joins Justin to discuss this fast-growing food brand!
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