TV's Been Promising ATSC 3.0, But Where Is It?
Update: 2025-04-28
Description
Local broadcasters are pinning hopes on NextGenTV reviving their industry. But more than a decade after the first tests of ATSC 3.0 standards, consumer adoption remains stalled below 10%. Co-hosts Corey and Gordon see a maze of hurdles and take their skepticism to Madeleine Nolan, president of the ATSC: The Broadcast Standards Organization, seeking answers. Stay in the loop with all things Borrell when you join our Research
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Alert Lists.
As always, thank you for listening. If you like the episode, leave us a
review!
Want to join the conversation? Share your comments at
borrellassociates.com/podcast.
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