TV Ratings Revolution: NFL Tackles Nielsen
Update: 2025-09-19
Description
Is Nielsen’s TV ratings reign coming to an end? The NFL is challenging the accuracy of Nielsen's viewership numbers, claiming they're being undercounted. Enter VideoAmp, a challenger using data from millions of homes to offer a more complete picture of viewership across platforms. This isn't just about numbers; it impacts advertising, revenue, and how the industry understands its audience in the streaming era. Discover how this battle for accurate measurement could reshape the future of TV and advertising.
Hosted on Acast. See acast.com/privacy for more information.
Comments
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
1.0x
