Are you doing 'strategic #CRO' ? What the hell even is strategic CRO? And how do you get there? Well, Talia Wolf had a post previously that triggered this discussion, so I had her on to better flesh out this idea. If you want to learn how to get from tactical to strategic experimentation, this is a can't miss episode.

Plus - we went into some spicy convo about website carousels.....

We got into:

- What rituals define 'tactical' vs. 'strategic CRO

- What is better to start with: qualitative or quantitative research?

- Tips on breaking out of the 'tactical' hamster wheel to get you into strategic experimentation

Timestamps:

00:00 Episode Start

07:10 Shiva Triggers Talia (Bad Definitions of CRO Box CRO into Tactics)

11:40 What ARE Tactics vs. Strategy?

18:43 Qualitative Data Should Be First - NOT Quantitative

26:41 Ways to Identify If Your Program is Tactical vs. Strategic

35:04 Shit You Need to Know: Carousels... CAN you actually use them?

Go follow Talia Wolf on LinkedIn (https://www.linkedin.com/in/taliagw/)!

Subscribe to our newsletter for more memes, clips, and awesome content! https://fromatob.beehiiv.com/

If you have listener questions, submit them at https://tinyurl.com/askfromatob for a chance to be featured too!