In this episode, I am joined by the Co-founder of Ultra Violette, Ava Mathews. Ava's career has always been rooted in beauty - from MECCA, to Napoleon Perdis and Rationale, she’s exceptionally well versed in the industry, which was the perfect launch pad to pioneer the SPF space with Ultra Violette. 

Together, we discuss how she launched her brand, the Gwyneth/ Vogue SPF moment that caused waves in the beauty industry, the difference between chemical and physical SPF filters, how Ultra Violette pioneered the shift with SPF as an everyday skincare staple, and advice for young budding entrepreneurs, and beauty advice she would give her younger self.

Find Ava on Instagram @avamatthews (double T!)

Products mentioned:



- Ultra Violette SHOP

https://www.sephora.com.au/brands/ultra-violette?dxid=CjwKCAjw0qOIBhBhEiwAyvVcfybRXhPp0rSAT_p9lsiDW54ZvH1rlfDYp9KvSTMG7DJdgdive0RT-BoC0-oQAvD_BwE&dxgaid=CjwKCAjw0qOIBhBhEiwAyvVcfybRXhPp0rSAT_p9lsiDW54ZvH1rlfDYp9KvSTMG7DJdgdive0RT-BoC0-oQAvD_BwE&gclid=CjwKCAjw0qOIBhBhEiwAyvVcfybRXhPp0rSAT_p9lsiDW54ZvH1rlfDYp9KvSTMG7DJdgdive0RT-BoC0-oQAvD_BwE