Welcome back to another episode of the Talking Influence podcast. The last episode was brought to you from the Influencer Marketing Show which took place in October and since then! There have been lots of exciting things going on.

Last week, we opened entries for the prestigious Influencer Marketing Awards that will be taking place in June 2022 at the Sheraton Grand. It's time to explore the new and reintroduced categories in preparation to curate your winning entries.

As well as launching the IMAs last week, we also published the much anticipated #TalkingInfluence50 list. The list is published towards the end of each year to celebrate 50 individuals who have done extraordinary work over the last 12 months, and who are paving the way for the future of the influencer marketing space. This was my first time curating the list, and it was an absolute pleasure to do. 

Today’s guests are Sanna Odmark and Frida Ekholm. Sanna and Frida are the hosts of Cure Media’s Influencer Marketing Talks podcast, in which they chat about the power of the influencer marketing channel, and also how to overcome common hurdles.

I recently featured as a guest on the Influencer Marketing Talks podcast, in which I chatted with Frida about cause-led influencer marketing, so I wanted to invite both Sanna and Frida to join the talking influence podcast to find out a little bit more about them, both personally and professionally.