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Taylor Holiday is the Founder and CEO at Common Thread Collective. Follow Taylor on X at https://x.com/taylorholiday.

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This episode is a candid operator-to-operator breakdown with Taylor Holiday: how to structure a real partnership (50/50 vs 51/49), when and why to keep control, and the practical protections that matter: buyback rights, vesting, and incentive design. We cover how equity should reflect the actual working relationship and why “growth is the CEO’s job” when profit requires coordinating revenue, margin, inventory, and media (not just a “head of growth”).

We also dig into today’s Meta reality: marketplace CAC, spend/efficiency cliffs, and why bid caps exist (and when they don’t solve strategy). We contrast “explore vs expand” as a creative system, discuss whether LLMs can pre-score ad winners, and map org design so new lines (e.g., women’s) don’t get starved by near-term KPIs. Plus: why LinkedIn may print more B2B money than Twitter, and how to build a differentiated “coaching tree” instead of copy-paste agency positioning.

If you’re an eCommerce operator under margin pressure who still needs to grow, this is a sharp hour on equity, incentives, and scalable acquisition.

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CHAPTER TITLES:

00:01:09 - Taylor Coaches Andrew On His Equity Deal

00:03:43 - Measuring A Partners Value In A Business

00:09:09 - Common Concerns From Taylor

00:20:14 - Hot Take On Peter Thiel & Creating A Monopoly

00:25:43 - Growth Strategy Discussion - Market Taker

00:34:36 - Competing With The Big Dogs In Paid Ads

00:38:15 - Type of Team At CTC

00:44:04 - The Parenting Metaphor

00:59:08 - Bound Maximizers With Ads

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ADMISSION

Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: ⁠⁠https://www.youradmission.co/andrew-faris-podcast⁠

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FOLLOW UP WITH ANDREW

X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris ⁠

Email: podcast@ajfgrowth.com

Work with Andrew: ⁠https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠