Victoria Pelletier is the author of Influence Unleashed: https://amzn.to/4dWRFHH

Special thanks to Bob Dumouchel, Courtney Coleman, and Blake Beltram for joining me for this lively and informative episode!

By implementing Victoria's framework and tactics, professionals can develop a compelling personal brand that sets them apart, builds trust with their audience, and aligns with their authentic selves, ultimately positioning them for greater success and fulfillment in their careers.

Many professionals struggle to build a strong personal brand that authentically represents who they are and what they stand for. They often focus solely on their subject matter expertise or industry experience, neglecting other crucial elements that make them unique and relatable. Without a well-defined personal brand, they may struggle to connect with their target audience, build trust, and achieve their professional goals.

Tactics:

1. Conduct a personal brand audit: Evaluate your current online presence, content, and messaging to identify areas that need improvement or alignment with your authentic self.

2. Develop your personal brand story: Craft a compelling narrative that weaves together your professional achievements, personal experiences, values, and aspirations. Share this story across various platforms to engage your audience.

3. Create a content strategy: Develop a plan for consistently producing and sharing valuable content that reinforces your personal brand message and resonates with your target audience.

4. Build a trusted circle: Identify a group of trusted individuals who can provide honest feedback on your personal brand and help you identify blind spots or areas for improvement.

5. Embrace evolution: Understand that your personal brand will evolve over time, and be transparent with your audience about pivots or shifts in your brand as they occur.

Key Takeaways:

- A strong personal brand encompasses more than just professional expertise; it should reflect your authentic self, values, and aspirations.

- Crafting an authentic personal brand requires introspection, storytelling, and a willingness to be bold and vulnerable.

- Consistency, relevance, and a commitment to ongoing growth and evolution are essential for maintaining a compelling personal brand.

- Seek external feedback and guidance from trusted individuals to identify blind spots and ensure your personal brand resonates with your target audience.

Resources:

https://victoria-pelletier.com

https://selfpublish.org

https://www.linkedin.com/in/courtney-coleman-63893a12/

https://www.linkedin.com/in/blakebeltram/

https://www.linkedin.com/in/googleadwordexpert/

#techreads #speaker #branding #influence #lgbtq #sanluisobispo #softec