While legacy media brands might be too burdened with maintaining their prestige to tap into new technologies, newer digital media companies like Vox Media are focused on the future by expanding their modern consumption platforms to accommodate both audiences and the business.

On this episode of TheWrap's "Tech vs Media," technology and media expert Richard Wolpert spoke with Jim Bankoff about how to operate a business in a constantly evolving technological landscape and integrate promising new platforms into the company’s existing strategy.

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