DiscoverTheme Park InsiderTelling Original Stories, with Universal's Dale Mason
Telling Original Stories, with Universal's Dale Mason

Telling Original Stories, with Universal's Dale Mason

Update: 2018-11-27
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Description

Established IP can help in developing a world-class theme park or attraction, but it's not necessary. Dale Mason, Vice President and Executive Art Director at Universal Creative, talks about how he and he team developed the original mythology that drives Universal Orlando's acclaimed Volcano Bay park.

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Telling Original Stories, with Universal's Dale Mason

Telling Original Stories, with Universal's Dale Mason

Robert Niles