DiscoverTesla to Mars - The PodcastTesla to Mars #39 - FSD is a $10K feature to launch a $10B business. We CRACKED the code to FUND it!
Tesla to Mars #39 - FSD is a $10K feature to launch a $10B business. We CRACKED the code to FUND it!

Tesla to Mars #39 - FSD is a $10K feature to launch a $10B business. We CRACKED the code to FUND it!

Update: 2025-05-15
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Welcome to Episode 39 of our podcast and the 4th episode of our Robotaxi Countdown series. Exploring the future of autonomous mobility, financing innovation and Tesla’s evolving AI empire.

This episode features a deep-dive conversation with Michiel, a former MisterGreen executive and financial architect behind some of the earliest FSD funding strategies. Together with Kees, Demian, and Florian, we unpack:

đźš— How MisterGreen financed 5,000+ Teslas with FSD before it was cool
📊 The economics behind leasing software like Full Self-Driving
đź’° Why Robotaxis flip traditional car depreciation on its head
🏦 The “CyberFund”: a new financial vehicle for a self-driving future
🌍 How cities, investors & communities could co-own autonomous fleets

You’ll hear how FSD pricing evolved, why funding models had to get creative, and how a new class of investors and “shepherds” could reshape the mobility market. This isn’t just about cars — it’s about a new economic layer emerging from autonomy, AI, and exponential manufacturing.

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Tesla to Mars #39 - FSD is a $10K feature to launch a $10B business. We CRACKED the code to FUND it!

Tesla to Mars #39 - FSD is a $10K feature to launch a $10B business. We CRACKED the code to FUND it!

Florian Minderop, Demian Beenakker, Kees Roelandschap