Testing on Paid Social: Prioritizing Variables, Efficient Test Processes & More

Update: 2022-05-15

Description

You're only as good as your testing process in paid social. This episode discusses everything related to the testing process:

- What variables to prioritize when you tests

- The highest impact variables and the lowest impact variables

- The power of efficient content creation

- Why Anze Markovic (@anzedetn) is awesome

- An efficient test process and strategy for agencies

- Finding the bottleneck in the funnel

- Small wins at each part of the funnel can have a profound impact

- The most neglected part of the funnel: ATC-PUR

- Iteration vs. new concepts

- Budget Allocation for testing

Please subscribe and

Andrew Soria, Performance Creative Manager: https://twitter.com/together_001

Akaash Joshi, Head of Growth: https://twitter.com/scaleegod

Eric Philippou, AKA Captain CAC Sparrow: https://twitter.com/eric_philippou

Nick Poole, Head of Growth: https://www.linkedin.com/in/nicholas-poole-827b62177/

Raj, the Godfather: https://twitter.com/ratnaraj007

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