Today’s fashion industry is faced with a great challenge – textile waste. Fast fashion and accelerated trend cycles have led to mounting clothing waste and few solutions to solve it at scale. Industry innovators like the Finnish clothing brand Pure Waste are eager to help solve this problem by offering clothing made from recycled fibers. A new type of recycling based on chemistry could help make this happen. In this episode, we speak to two experts: Jukka Pesola, founder and chairman of the board of Pure Waste, and Kaisa Karisalmi, an expert from Kemira who specializes in chemistry for recycling fibers.