That’s the Spirit: San Diego Distillery Cutwater Finds Virtual Home for Tasting Events
Description
On this episode of our podcast, Scene in San Diego Featuring Eater, we talk about how one well-known local distillery is still hosting tasting events – at home – and how these kinds of events are one way for San Diegans to take part in our local food and drink scene.
Before the coronavirus pandemic, Cutwater Spirits would host its “Sensory Experience” cocktail pairings at its 250-seat tasting room and restaurant in Miramar. Those tastings have shifted online, still expertly-led by the brand’s director of quality and innovation, Gwen Conley.
Cutwater Spirits founder and master distiller Yuseff Cherney joins us to talk about how, exactly, those virtual tastings work. He also talks to us about the impact of the coronavirus pandemic on his distillery – and how Cutwater is managing to keep those canned cocktails moving, despite today’s unique set of COVID-19 challenges.
Of course, as some San Diego companies find ways to keep business going, others must, sadly, throw in the towel. The economic impact of the coronavirus pandemic has forced many beloved local restaurants and bars to permanently close. This week we talk about another closure that really hurts: Jayne’s Gastropub on 30th Street in San Diego’s uptown area.
Episode 5 Show Notes
Virtual Cutwater Spirits: A Sensory Experience
These days, everyone’s comfort level is different when it comes to going out or staying home. Since practically everything’s gone virtual during the pandemic, we’ve been exploring some cool, local events that have taken that route.
One of those events comes from San Diego-based distillery, Cutwater Spirits.
It’s called “Sensory Spirits Experience” and it is a (usually) monthly class that pairs Cutwater’s cocktails with small bites. The brand’s next tasting will be held on Aug. 28 at 5:30 p.m. live on Cutwater’s Instagram account., for California-based consumers only.
Here’s how it works: Customers pre-order the tasting kits here – either for home delivery or pickup at Cutwater’s Miramar tasting room. The kits include all the drinks and snacks that’ll be paired during the virtual class, plus instructions on how to plate the goodies when it’s time. The kits cost $25.
This time, the class will focus on these three spirits from Cutwater: Black Skimmer Rye Whiskey (a 50ML bottle); Cutwater Opah (a 50ML bottle); Cutwater’s Paloma canned cocktail.
Then, at the set time and date, Conley will lead the virtual tasting event, offering her rich knowledge and unique perspective on which cocktails pair well with which snacks.
Cheers to that.
Guest Interview: Yuseff Cherney, Cutwater Spirits Founder & Master Distiller
Cherney joined our Scene in San Diego Ft. Eater podcast to talk about how Cutwater shifted those tastings online and why they’re both fun and educational for cocktail enthusiasts.
“We have a fantastic partner in Gwen Conley,” he said. “She calls herself the ‘Sensory Goddess.’ And now she’s sending out these little care packages.”
“She’s been able to go online and host these experiences, so people feel like they’re still connected to the brand and being able to experience these new products that we offer,” Cherney explained.
“The Sensory Experience is not only an educational tool; it tends to expand the horizons of folks who maybe didn’t think of pairing a cocktail with food, you know? They were thinking wine or beer,” he added. “The expertise she has is amazing.”
Cherney also talks to us about how Cutwater Spirits has been lending a hand in the community.
Early in the pandemic, the distillery was one of more than a dozen members of the San Diego Distillers Guild that started producing hand sanitizer, donating it to places in need.
Meanwhile, the Cutwater Spirits tasting room and kitchen in Miramar has been hosting free lunch pick-up events for local restaurant and bar industry workers impacted by the pandemic. Cherney knows times are hard for the industry, and small things like that can help.
Although Cherney is fortunate enough to be able to keep his brand going during these challenging times, he talks about some obstacles along the way – like not being able to sell Cutwater’s signature canned cocktails at Petco Park during this year’s modified MLB season. The downtown San Diego ballpark is normally a huge stage for the brand when the Padres play at home, with actual live fans in the stands.
He also talks about changes at the Cutwater Spirits tasting room.
As Cherney touches on the future of local distilleries weathering the COVID-19 crisis, he also gives us the scoop on some new spirits and cocktails that are in the works, including a heavy-hitting, canned Long Island Iced Tea.
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The Scene in San Diego Feat. Eater Podcast is hosted by NBC 7’s Monica Garske and Eater San Diego’s Candice Woo, and produced by NBC 7’s Matthew Lewis.
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