DiscoverThe Unofficial Shopify PodcastThe $720K Exit That Disappeared
The $720K Exit That Disappeared

The $720K Exit That Disappeared

Update: 2025-09-09
Share

Description

"I'm not very good at success. That's something I learned as part of this."

Ben Knegendorf went from forklift operator at Walmart to selling his stake in an indoor golf business for $720,000. Then he watched most of it disappear through lifestyle creep, speculative investments, and financial ignorance. His second exit was different - and his brutal honesty about where the money went offers real lessons for entrepreneurs facing their first big payday.

Sponsors

Swym - Wishlists, Back in Stock alerts, & more
getswym.com/kurt

Cleverific - Smart order editing for Shopify
cleverific.com/unofficial

Zipify - Build high-converting sales funnels
zipify.com/KURT

Links

Work with Kurt

Apply for Shopify Help
ethercycle.com/apply

See Our Results
ethercycle.com/work

Free Newsletter
kurtelster.com

The Unofficial Shopify Podcast explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.

Comments 
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

The $720K Exit That Disappeared

The $720K Exit That Disappeared

Ben Knegendorf, Kurt Elster