What if investing wasn’t actually different from saving… but simply the smarter version of it?

Our new Connects episode from the UAE dives into a topic everyone thinks they understand, but almost nobody truly does.

Today’s guest is Sherif Salem, Partner and Head of Public Markets at Lunate, an investment expert with 20+ years of experience across global markets, asset management, and ETFs.

Lunate is a leading Abu Dhabi asset manager with $110B AUM, offering diverse ETFs and private market solutions across global asset classes.

In this episode, we break down the world of mutual funds, ETFs, long-term investing, and why the most powerful financial move you can make is: consistency. If you’ve ever wondered whether it’s better to trade, invest, save, or pick ETFs, this episode offers clarity from someone who has lived on all sides of the industry.