The #1 Mistake Daycare Owners Make on Their Website (And How to Fix It)
Description
Is your daycare website actually helping you get enrollments — or silently turning parents away? In this episode of the Grow Your Daycare Podcast, Christina reveals the most common mistake childcare websites make: unclear or missing messaging above the fold.
If parents have to scroll or guess who you are, where you’re located, or how to reach you — they’ll leave. This episode walks you through exactly what your homepage should include to boost trust, parent engagement, and daycare tour requests.
Whether you run a home daycare website or a childcare center website, this quick audit will help you turn your site into an enrollment tool that works 24/7.
🎯 What You’ll Learn:
What “above the fold” means for daycare websites
The most important homepage elements: headline, CTA, photos
Examples of strong headlines that build trust fast
How to make your CTA stand out and convert
Tips to highlight your unique daycare features (USPs)
Tools to test if your website is effective with real users
🔗 Resources & Links Mentioned:
✅ Join our SKOOL community to see real daycare website examples:
https://www.skool.com/childcaremarketing/about✅ Need your site reviewed or rebuilt? Use our done-for-you services:
https://www.childcarebusinessmarketing.com/done-for-you-services📧 Contact Us: info@childcarebusinessmarketing.com
📺 Subscribe on YouTube:
https://www.youtube.com/channel/UCPxUeBLb67jQHszCVlkv0yQ
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