E787: Most people think the best way to grow in SEO is by publishing more content. But what if the real secret to ranking higher and getting more traffic is… refreshing the content you already have?

I break down why content refreshes are one of the best (and most underrated) SEO hacks. You’ll learn:
- Why updating old posts often beats creating new ones
- How refreshed content can dramatically improve rankings and CTR
- How to find and fix underperforming pages
- How to use Google Search Console to uncover hidden keyword opportunities
- Real examples of how I use quizzes and updates to keep content fresh

If you want to get more conversions, traffic, and leads without burning out on endless new content creation, this episode is for you.

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction to Content Refreshes
01:02 SEO Benefits of Refreshing Content
01:53 Practical Tips for Content Updates
02:22 Incorporating New Techniques
03:28 Using Google Search Console
05:19 Final Thoughts and Recommendations

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#searchengineoptimization #seotips #growthhacking #digitalmarketing