DOWNLOAD SOLCIETY APP NOW! 

BUY YOUR D2DCon Ticket Here 

Use the code ArmstrongD2D to get a Solarpreneur Exclusive DISCOUNT!

Thanks to our friends at Pi Syndicate for sponsoring this episode! 

-----------------

Speaker 1 (00:02 ):

Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and I went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. I teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery and you are about to become one.

Speaker 2 (00:41 ):

What's going on. Solars Taylor Armstrong here, your host, back with another episode, we're coming up on Christmas at the time of this recording. So if you're listening to this, when it's first coming out, Merry Christmas to you, hopefully you have a great day of no, so and So okay. You can take a break on Christmas, but if you're listening to this after the fact happy new year or happy summer, whenever you're listening to this hope you are having a prosperous year and are dominating. So today we're gonna keep it a little bit interesting and forgot to do my usual. We're here to help you generate more leads, referrals, and have a better time in the industry. So, sorry, I forgot about that, but we're gonna jump right into it. And first, before getting the content just need to say we are not going to have an episode on Friday if you're listening to this when it comes out because Friday's Christmas Eve.

Speaker 2 (01:45 ):

Okay. And I'm about you. But I typically don't listen to a ton of podcasts on Christmas Eve. So we're gonna take it a, we're going to take a day off and bring it to you the following Tuesday. So next Tuesday, we are releasing the interview with the one and only Michelle Lowry. She calls herself the queen of door to door. I think I'm getting that right, but fantastic episode we had with her. We're gonna be previewing that a little bit today, getting you excited for it. So for now we're keeping it here. Hope you have a great holidays. So the topic of 10 day is just really alternative Legion. And it got me thinking, I am going to Utah for the holidays. I'm leaving on the 23rd of December. I'm gonna be there for about a week, week and a half, and knock gonna be, you know, knocking on doors during that time.

Speaker 2 (02:42 ):

So how can you still be, be generating leads? And the reason I started thinking about this is because I heard from Michelle, Rishi is in the power organization, which if you haven't heard of power you love him. You hate him. There's a lot of people that hate power. Okay. It's basically kind of a network marketing in solar. They get their recruits kind of have it be a downline, like the network marketing organizations. So a lot of pros to it. Some people hate that model. A, but I know though there's guys crushing it, having a ton of success too. And what's really interesting about what they do is not a ton of 'em door knock. And there's something to say. Some of 'em maybe don't see as much success as they could. If they were door knocking for the listeners of the podcast. First premier peeps.

Speaker 2 (03:37 ):

You probably heard me talk more than anything about door knocking, just because I think that's the single best way to go out there and get leads. You can start as a beginner day one, go out and set a same day appointment knocking on a door, make a $10,000 commission depending on the market, depending on the system size, right? So door knocking is always gonna be bread and butter in my opinion here, but I think it's important to at least realize that there are other ways of Legion out there. We've had a lot of episodes on, you know, alternative forms of Legion. So you can go back and listen to those that go more in depth, pros and cons of both of them. But I'm just gonna reiterate a few, few things that I think are really important. And then just give you a sampling of some ideas and we're gonna go more in depth as well.

Speaker 2 (04:28 ):

On Michelle Lowry's episode, she calls herself to clean a door to door. So she is in the power organization, still knocking a ton of doors. That's her bread and butter too, but she recognizes that there's a lot of other ways to get leads. And if you're not doing these things, I think you could be selling yourself short. So it's important to realize 'em, it's important to start opening yourself to the idea of generating other leads, but a word of caution to those that embark on the other forms of Legion. Make sure it doesn't take the place of you going out and grinding of hitting doors of putting in work and effort. Cuz I've seen it way too many times in this industry. Can I say, oh, I don't wanna knock doors. How else can I get leads? I don't wanna knock. I'm just gonna focus on referrals.

Speaker 2 (05:15 ):

I'm gonna focus on online marketing. I'm gonna focus on going to BNIs bus, business network, and guess what they see, you know, that's more of like a long term game, right? Cause they're getting slow leads coming in that way, where if they focused, you know, most of their effort on hitting the doors and then also did those things on the side, they would see way more success because their way, and they're playing the long game and they're not willing to go out there. So just whatever you do do not let these things replace your bread and butter, which I think should be door knocking, whatever you're doing to get most of your leads, don't abandon ship and just dump all your eggs and other baskets. Yeah. I think you should have a primary form of Legion, which for me is door knocking and then the rest should be supplemental.

Speaker 2 (06:08 ):

Right. Okay. So here's what we're gonna talk about today. Two things. Okay. And the first just even a little bit about Michelle Lowry's episode next week, we go more in depth on this, but she talks about how does she does lunch and learns for real estate agents. And then also they've got some roofers that we, they work with. They get tons of leads out in Dallas, Texas, where she's working just from working with these roofers and doing lunch and learns with real estate agents. Okay. And I will admit I have not done this myself. Okay. So it's something that I'm gonna try, but maybe you call up a real estate organization offer to put on a lunch and learn, Hey Michelle, she's gonna tell you how she goes about doing this in the next episode. So, you know, don't take my word for it.

Speaker 2 (07:01 ):

I've never actually done it yet. but I thought that was a unique way. And then also working with roofing organizations, particularly roofers that don't do solar already. Guess what? These people have a huge source of solar leads because they're on the roofs of your potential customers. Right? So I thought that was genius. If you can use, utilize their network, utilize their customer base and work out some sort agreement, some sort of partnership that could be a lead source that just blows up for you. Okay. So again, listen to the next episode. She's gonna talk much more on that. Okay. But two things just to kind of preview that. Okay. But the number one source of leads that I forget about sometimes being in this industry for almost six years now, and I see experienced people forget about this too, because this is primarily something that you do when, and you're first starting out.

Speaker 2 (08:00 ):

But I think it's important also, no matter how long you've been doing solar, you need to remember this one thing and that is utilizing your power base. Okay. Hopefully, you know what a power base is, but that is the people that are closest to you, your inner circle of contacts. So that's your friends, that's your family, that's your people. You go to church with, that's your guys on your basketball team that you go play, you know, your rec league, whatever, that's your gym buddies. That's your in my case, jujitsu people that I do jujitsu with, it's utilizing all those people because not only can they be a great source of solar leads, a lot of these people are homeowners. But the other thing that I'm realizing they can be great recruits, especially if you're playing on, let's say a rec league, or if you're going to, you know, fighting jujitsu like myself, I'm already seeing that there's potential recruits from these matter of fact, I've got one coming in here soon.

Speaker 2 (09:01 ):

Just need to find, find a time to meet with them. So don't underestimate the power pun intended of your power base. And if you have, if you're starting out, if you have not done this, this is the number for one thing that I coach our new reps to do. Go take out your pen and paper, take out your contacts on your phone, write down all the people who own homes, write down all your buddies that parents owns own homes that could potentially go solar, get it out on a piece of paper. And then, and that is how you start working your power base. Your first sell should be your family members. Okay. And if you have not sold your family, you need to check yourself. Do you actually believe in your product? Okay. I actually had an experience last week with a buddy of mine in solar.

Speaker 2 (09:53 ):

And he's listening this, sorry to call you out, but you gotta sell to your friends and family. I was hanging out with one of my buddies and he