The #1 Way CPG Brands Destroy Their Credibility
Update: 2025-10-22
Description
Most brand leaders say they value transparency — but few truly live it.
In this episode, Mark and Justin pull back the curtain on what honesty really looks like inside a CPG business — from your marketing claims to your retailer relationships to the way you work with your agency.
They explain why every shortcut built on exaggeration eventually destroys credibility — and how facing hard truths can actually accelerate your growth, deepen partnerships, and open up surprising new opportunities.
You’ll learn:
• Why all progress starts with the truth (and how to find it in your brand)
• The #1 lie that kills credibility with retailers — and how to fix it
• What happens when you’re not honest with your agency or your team
Listen now and discover why the most profitable brands are also the most transparent.
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