The 10-billion-dollar answer – lessons learned from generating tangible results
Update: 2023-02-01
Description
Tim Keith, CEO at Infusion, joins Dan Marks to discuss what it means to deliver over $10 billion in balances for clients, how that connects to the Mission, and key lessons learned along the way, grounded in deep analysis of what actually drives tangible results. Key points covered include:
- The $10B response balance milestone
- What this means for clients and how it connects to our Mission
- Lessons learned across four key performance optimization dimensions:
- Audience selection and the capacity/propensity equation
- Offer structure related to product mix
- Creative/positioning
- Channel mix including digital and OTT/CTV
- How results are tracked and optimized
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