Using behavioral data to drive member experience improvements
Update: 2023-10-25
Description
David Eldred, Chief Experience Officer of Solarity Credit Union, joins Dan Marks to discuss how he has used practical behavior-driven data to be a foundation for driving growth and improvement of the overall member experience.
Key points covered include:
Key points covered include:
- David’s career progression and current role
- The growth trends that lead to a strategic imperative to put the member at the “center of the universe”
- Tools and techniques to discover member preferences and differences by persona
- How data drove the process and was used to tailor member communication
- Best practices for change management both inside of the credit union and with the members
- Key trends and emerging opportunities
- David’s hobby as a board game publisher. See this link to discover his game: RPG Battles Home - RPG Battles
Comments
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
x
