The 18-Month Buyer: Why Sales Are Slower and How To Win Anyway
Update: 2025-11-20
Description
In today's episode, I break down the real timeline behind buyer behavior and what it reveals about long-term business growth. After analyzing a client's 18-month average buyer timeline, I share what this means for your marketing strategy, your expectations, and your commitment to the process. You'll learn why consistency, ecosystem-building, and a long-game mindset are now non-negotiables for entrepreneurs who want sustainable success. Tune in now to find out how the actions you take today are shaping your results well into next year.
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