The 2 Discount Types Every Shopify Merchant Needs for BFCM (+ Why Most Are Using the Wrong One)
Description
Here's what most brands get wrong about discounting: they launch site-wide sales that spike orders for a few days, then train customers to never buy at full price again.
In this episode, discover:
- Why quantity-based discounting ("buy more, save more") doesn't condition customers to wait for promotions and can be a permanent offer that protects margins while lifting AOV by 30-40%.
- The critical difference between bulk tiered pricing and volume bundles—and how to match discount structures to how customers actually want to buy your products instead of just copying competitors.
- How to use strategic discounting to offset rising CAC from Google algorithm changes, with frameworks that work whether you're spending $500 or $50K monthly on ads.
Katie Keith is the Founder and CEO of Barn2, serving 100,000+ stores with insights backed by millions of transactions across the WooCommerce ecosystem, now bringing that expertise to Shopify.
Whether you're doing $10K months or $1M months, this conversation delivers actionable insights you can implement this week.
📝 Full show notes, strategic takeaways, and resources: https://ecommercefastlane.com/podcast/episode-432/
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