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In this episode of D2C Diaries, Olly and Loukas sit down with Matt Lewis, Managing Director of Soar Group and the very first hire in the business, to break down the real operating system behind Soar’s growth.

The rebuilds, the mistakes, the hard lessons, and the frameworks that turned 2025 into Soar’s strongest year yet.

If you’re a founder, operator, agency owner, or business leader, this is one of the most valuable conversations we’ve recorded. It’s a deep dive into culture, leadership, operations, forecasting, talent density, and how fast-growing companies actually scale from the inside.

Matt has been part of Soar from day one and has scaled the group to nearly 80 people. His perspective is rare, tactical, and brutally transparent.

Perfect for anyone building a team, scaling an organisation, or trying to create a high-performance culture.

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From the team behind Soar With Us and Hambi Media: http://www.soarwithus.co/

Follow Matt Lewis:https://www.linkedin.com/in/matt-d-lewis/

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