*The first "Seacoast Stories" LIVE podcast is Thurs. 1/9 at The Press Room in Portsmouth! Snag your tickets here to guarantee a seat.*

For small businesses on the Seacoast, a strong social media presence is a non-negotiable.

However, staying relevant in a content-saturated world is becoming increasingly difficult. Furthermore, the social media platforms constantly change the rules. What worked last year doesn't work this year, and what works this year won't work next year.

To help small Seacoast businesses navigate the tricky social media waters, I've called upon a trusted former colleague to set the record straight on how small businesses and content creators can best utilize social media to capture attention, build their brand, and drive revenue in 2025.

From the comforts of our cozy home studios over the holidays, my old friend and I discuss:

• Live podcast details (00:00 )


• The evolution of media in 2024 (01:00 )


• TikTok tips for success (09:40 )


• Gen Z's love of Snapchat (21:52 )


• Instagram tips for success (23:44 )


• How to capture attention in 2025 (29:05 )


• Biggest mistakes on Instagram (35:22 )


• Is X worth your time? (42:55 )


• Why Facebook is a must on the Seacoast (47:41 )


• How to win on LinkedIn (51:09 )

• What's your mission? (56:08 )

You can catch Eric live on "The Ariel Helwani Show" YouTube channel live every Monday-Thursday at 1 p.m. Eastern. To follow along with Eric's thoughts on all things social media, check him out @NewYorkRic on X, where he has 23,000 followers.

Eric Jackman, commonly known as NewYorkRic online, is an Executive Producer at Uncrowned, a combat sports web site that operates in partnership with Yahoo! Formerly a Social Media Director at MMAFighting (Vox Media) and a Social Media Manager at ESPN (Disney), Eric is one of the foremost experts on social media in the world. A father of three, he is a lifelong New Yorker and (sadly) has never visited the Seacoast.

This podcast is hosted, written, researched, and produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Troy Farkas⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. FOLLOW the show on ⁠⁠Apple⁠⁠ or ⁠⁠Spotify ⁠⁠to make sure you never miss an episode.

MENTIONED LINKS:

• ⁠The 2023 State of Social Media Conversation


• The 2022 State of Social Media Conversation


• The 2021 State of Social Media Conversation