Think cosmetic nursing is the only way to make bank as a nurse?

Think again. In this spicy off-the-cuff episode (originally a live Instagram riff), Liam breaks down the four most profitable nurse-led business models—and ranks them from most expensive to start to the most scalable and financially freeing.

If you're a burnt-out nurse dreaming of making nursing optional, this is your shortcut to clarity. From aesthetics and IV hydration to digital downloads, online courses, and high-ticket coaching—Liam spills the real costs, revenue math, and sneaky lies the online space tells you (spoiler: passive income isn't actually passive).

"Every nurse has a six-figure idea buried in their burnout," Liam says. This episode helps you dig it out.

Perfect for new NursePreneurs, side hustlers, or anyone who wants to build a profitable business without going back to school or draining their savings.

Nurse entrepreneur, nurse business ideas, profitable nursing business, burnt-out nurse, make nursing optional, nurse side hustle, nurse coaching, IV hydration business, digital product business for nurses

EPISODE TIMESTAMPS

✔️[2:12 ] What kind of business can I start as a nurse?

✔️[2:53 ] Overview of the 4 nurse-led business models

✔️[3:05 ] Cosmetic nursing & IV hydration: high cost, high volume

✔️[6:41 ] Digital products and courses: the myth of passive income

✔️[13:47 ] Choosing the best model based on your goals

✔️[15:36 ] Coaching: my favourite (and most profitable) business model

✔️[18:14 ] Real success stories from NursePreneur Academy students

✔️[21:31 ] How many clients do you need to make nursing optional?

FREE RESOURCES

🚀 Want to start your own nurse-led business with the skills you already got?

✅ Download the Bedside to Business Roadmap – a step-by-step launch guide for nurses ready to build an online income stream.

🎓 Watch the Make Nursing Optional Masterclass – discover the 6 steps to turn your nursing skills into a profitable business (without needing another certificate).

CONNECT WITH ME

📲 Follow me on Instagram: @nursepreneuracademy

📩 Got an aha moment from this episode? I’d love to hear from you!

Email: hello@liamcaswell.com

If you’re a nurse who knows you’re made for more—and you’re craving bold conversations about building a freedom-based, impact-driven business using the skills you already have—The NursePreneur Podcast is for you.

You’ll love this show if you're already tuning into The NursePreneurs Podcast with Catie Harris for nurse entrepreneur spotlights, the Gritty Nurse Podcast with Amie Archibald-Varley and Sara Fung for advocacy and raw honesty, The Nurse Break by Jackson Heilberg for real career stories, Scrubs and Stocks by Ellaine Maala for nurse wealth and investing, or Nurse John’s I Beg Your Pardon for comedic truth-telling from the bedside trenches.

Here, host Liam delivers behind-the-scenes strategy, belief-busting mindset shifts, and practical steps to help you build a soul-aligned nurse-led business—without needing another certificate to get started. This is the podcast for nurse entrepreneurs who are done waiting and ready to lead.