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You’ve heard the classic marketing five P’s… but in this episode, Roberta reframes them specifically for getting on retail shelves and staying there. If you're a product-based founder who wants to scale into national retailers like Target, Whole Foods, Sephora, Walmart, or specialty boutiques, this episode is essential listening.

We deep dives into:

PRODUCT: What makes a product truly retail-ready packaging, claims, attributes, durability, shelf presence, compliance, and how your product actually stands on a shelf (literally).
PRICE: Understanding retail price alignment, margin expectations, wholesale pricing, and how to avoid pricing yourself off the shelf.
PLACE: How to choose the right retailers for your brand, competitive shelf analysis, and finding nontraditional placements your customers already love.
PROMOTION: Why brands fail without a marketing and traffic-driving plan and how to activate influencers, retail partnerships, PR, email, exclusives, and in-store strategy from day one.
PEOPLE: The founder story, customer insights, buyer expectations, and the crucial role of store associates in driving in-store sales.

Whether you’re prepping for your first pitch, planning a retail launch, or trying to boost velocity in existing stores, this episode gives you the exact strategies top founders use to win on shelf.

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Purchase the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book