The 50/50 Pledge: How Ally’s Andrea Brimmer Turned a Marketing Budget Into a Movement
Description
When Andrea Brimmer announced Ally’s 50/50 pledge at the 2022 ESPNW Summit, it wasn’t a tribute ad or a token donation—it was a demand for equity, backed by dollars. As CMO of Ally (and a former collegiate midfielder), Andrea joins Laura to unpack how they turned a bold idea into a blueprint for the industry. They talk through how she restructured the budget, challenged media systems, and proved that betting big on women’s sports isn’t just good PR—it’s smart business. Plus, why Andrea shows up “like a girl” in every room she enters, and what it means to leave the game better than you found it.
00:51 Meet Andrea Brimmer: Athlete to Marketing Pioneer
02:13 Andrea's Early Love for Soccer
04:33 Athlete Strengths that Become Executive Strengths
06:39 The Drama of the 50/50 Pledge Announcement
13:24 Impact and Results of the 50/50 Pledge
18:56 Authentic Partnerships with Athletes
21:12 Systemic Issues in Women's Sports
25:56 Reflecting on Progress and Future Goals
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