The Playbook for Multi-Hyphenate Marketing: Constance Schwartz-Morini on Athlete-Led Brands
Description
Constance Schwartz-Morini, CEO of SMAC Entertainment, has turned sports talent across sports into household names along with her partner and client Michael Strahan. She shares how she helped Strahan become a media mogul, why Deion Sanders is the ultimate CMO, and how she’s shaping the future in women’s sports with clients including Emma Hayes, Brie and Nikki Garcia, and Erin Andrews. They dig into what it takes to build athlete-led content, how to expand careers beyond the game, and why the women’s side of sports is ready for a bigger stage.
00:31 Introduction
01:50 Constance Schwartz-Morini's Early Life and Career
06:28 Building SMAC Entertainment with Michael Strahan
08:40 Developing Athlete Brands: The Case of Deion Sanders
12:48 Empowering Women in Sports
15:16 Challenges and Strategies in Women's Sports Management
20:10 Future Directions and Final Thoughts
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