🔥 Want to Add $50k–$250k/Month to Your Coaching Business?
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(Note sure if it’s for you? You’ll know in the first 2 minutes.)

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You don’t want a business that looks good on paper but feels like hell to run.
I’m qualified to say this because I built one (more than once).

Seven figures, great margins, solid team.

And it nearly cost me everything that actually mattered.

My energy. My family. My freedom.

So I burned it to the ground.
Just kidding, but I did sell it.

Took the lessons. Rebuilt better.

Now I help other founders avoid the same trap.

This episode breaks down what actually gets you from $100K/month and stuck...

to $250K+/month with a life you actually want to wake up to.

Here’s what we cover:

• Why most coaches plateau at $100K/month (and what to do about it)
• The real shift from founder to CEO
• The structural changes needed to scale without killing your lifestyle
• The chessboard strategy: how to pick your piece (or leave the board entirely)
• The moment I realised “being the CEO” was my biggest bottleneck
• What team culture really takes (hint: it starts with how you show up)
• The power of removing your own label and playing a better role
• Why selling the company didn’t mean retiring... it meant choosing a better game

If you’re scaling a coaching or expert business...

And it’s starting to feel more like a prison than a pathway,
This one’s for you.

And it’s the truth I wish I’d heard earlier.

Chapters:
00:00 – Why Most Coaching Businesses Become Prisons
00:35 – The Trap of “Looking Successful” but Feeling Miserable
01:30 – The $100K/Month Plateau (And What Breaks It)
02:40 – How Big Do You Actually Want to Grow?
03:25 – $250K/Month vs $1M/Month: Two Totally Different Games
04:10 – The Chessboard Analogy: Picking the Right Role
05:20 – Why I Replaced Myself as CEO
06:30 – Transcending the Chessboard: From King to Player
07:25 – Labels, Identity, and Playing a Bigger Game
08:30 – What Being a Great Leader (and Dad) Actually Requires
09:45 – Culture Starts with You: The Asana Lesson
10:50 – My Real Role as Founder: Architect and Operator
11:45 – The Cost of Too Much Freedom
12:30 – Final Thoughts: Build the Business That Serves Your Life