The ABM Effect - Alisha Lyndon
Update: 2024-06-20
Description
Account-based marketing (ABM) has gained significant traction in the last few years and has become a game changer in B2B Tech marketing strategies.
This week, we have the privilege of gaining in-depth expert insights on ABM as shared by Alisha Lyndon, author of The ABM Effect. Alisha is also the Founder & CEO of Momentum ITSMA, a leading business consulting agency that helps companies achieve market-beating performance by winning, growing and retaining the most valuable client relationships.
Tune in to this episode and learn about:
- The evolution of ABM
- The impact of ABM on the B2B Tech landscape
- Practical tips for implementing successful ABM strategies
- How ABM enhances customer acquisition and drives demand
And much more!
Get in touch with Alisha on LinkedIn: https://www.linkedin.com/in/alishalyndon
Visit the Momentum ITSMA website: https://momentumitsma.com
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