Hi Everyone! We changed the name and switched the pod concept and format. Everything in the pod, listen to it.

Show notes:

00:00 Advertising Enthusiasts Discuss Latest Trends

06:08 Scaling AI Models for Realism

08:48 Authentic LTV Showcase Strategy

10:53 Improving Ad Performance Metrics

15:53 Effective Comparison Advertising Strategy

18:07 Effective Ad Tweaks Impact Results

20:11 Effective Ad Strategies

The tools we mentioned:

• Icon
• Poppy AI

Show notes:

Introduction to the Podcast

• Aazar introduces the podcast "Growth Marketing Stories" and explains the new format.
• Marco Lange is introduced as Aazar's partner for the new format.

Discussion on Advertising

• Aazar and Marco express their passion for advertising and its dynamic nature.
• They highlight the noise in platforms like Twitter, LinkedIn, and TikTok.

What’s New in Advertising

• Aazar introduces a new advertising tool called Icon Me.
• The capabilities and potential of Icon Me as an end-to-end advertising tool are discussed.
• Specific features and predictions about the tool are highlighted.

Marco’s Agency and Projects

• Marco shares information about his agency, Shepherd, and the services they provide.
• The Creative Factory project and its focus on performance-based ad creation is explained.

Aazar’s Current Focus

• Aazar discusses his transition from growth marketing to advertising.
• Emphasis on his work with education, health, and tech companies.

The Role of AI in Advertising

• Aazar elaborates on the use of AI tools like Icon Me and their impact on advertising jobs.
• Issues with onboarding and lip-syncing in AI-generated content are discussed.

Advertising Tools and Solutions

• Detailed insights into the Poppy AI tool.
• How Poppy AI aids in script creation and the integration of multiple functionalities.
• Personal experiences and testimonials on the effectiveness of Poppy AI are shared.

Successful Advertising Strategies

• Marco shares a successful ad strategy using a comparison format against competitors.
• Details of how to highlight product advantages and the impact on customer interest.
• Aazar discusses the effectiveness of Venn diagram ads.
• The importance of finding key benefits that resonate with the audience is mentioned.

Connect with Marco and I here:

Marco Lange: X I LinkedIn

Aazar Ali Shad: X I LinkedIn I TikTok I Instagram

The Performers Newsletter: https://www.blog.theperformers.io/subscribe

The Performers Agency: https://theperformers.io/

The Performers Mastermind:https://theperformers.io/mastermind-community

Marco's Agencies:

• https://www.ctrfactory.com/
• https://www.shepherdagency.co/