Is artificial intelligence making social media more dangerous? With online personalities increasingly dictating the way many of us live our lives, we are firmly in the age of the influencer. And with the advent of AI influencers, longstanding concerns about unrealistic beauty standards or unattainable lifestyle goals, are being argued even more strenuously by critics of the industry. But are the feeds of these AI-generated models any less 'real' than the enhanced profiles we have been exposed to for years?

On today's episode, Lucy Hockings is joined by the BBC's cyber correspondent Joe Tidy. He reveals all on his recent trip to meet the creators of one of the world's most successful AI influencers, Aitana...

Producers: Laurie Kalus and Mariana Hernández Carrillo

Sound engineer: Mike Regaard

Assistant editor: Sergi Forcada Freixas

Senior news editor: Sara Wadeson