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Join us for an engaging conversation with Dr. Tina McCorkindale, the dynamic president and CEO of the Institute for Public Relations, as she chats with host Peter Woolfolk to unveil the shifting tides of the public relations world through groundbreaking research. Discover how Dr. McCorkindale manages to lead a Florida-based organization from Seattle, harnessing the power of technology to transcend geographical boundaries. We'll dive into IPR's pivotal research efforts, including a fascinating study with Peppercom on the evolving media landscape, and explore how PR leaders can fortify their strategic roles, particularly in crisis management and reputation building. Prepare to gain valuable insights into how educating boards of directors on modern media can enhance organizational dynamics and ensure communication leaders are integral to the leadership team.

Explore the intricacies of internal communication with us, drawing inspiration from the show "Undercover Boss" to spotlight the communication chasm often found between senior leaders and their teams. Recent study findings point to disparities in work-life balance and value alignment across organizational levels, suggesting a pressing need for authentic dialogue. We'll discuss actionable strategies for bridging these gaps, advocate for supporting local journalism as a vital information source, and unveil the free resources available on our website to help tackle organizational challenges. Whether you're a PR veteran or just kicking off your career, this episode equips you with the tools to enhance your role as a strategic partner in your organization.

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