The Ads Playbook for Scaling Sports Mobile Games
Update: 2025-02-17
Description
In this episode of Pixel Papas, Milan Strba and Martin Luther delve into the world of sports gaming, discussing their experiences with UA and ASO working for one of the biggest sports mobile games in the world. They explore marketing strategies specific to sports games, the impact of UGC content, and the creative challenges faced in advertising. The conversation also highlights the importance of emotion in marketing and the role of seasonality in marketing strategies for sports games.
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