DiscoverBrandfathersThe Anti-DTC Brand: How Marcus Milione built a cult following by documenting, not marketing
The Anti-DTC Brand: How Marcus Milione built a cult following by documenting, not marketing

The Anti-DTC Brand: How Marcus Milione built a cult following by documenting, not marketing

Update: 2025-04-29
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Minted New York founder, Marcus Milione, joins the Brandfathers to discuss his rise to fame and building a company.


Intro (01:20 )

Early Content Growth (08:34 )

Building in Public (19:53 )

YouTube Strategy Insights (26:17 )

Minted Pop-Ups Impact (36:14 )

Expanding Product Lines (46:42 )

Running, Training, Mindset (54:32 )


As always, thanks for watching. Let us know your feedback in the comments.


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Check out Marcus's Socials below!

https://www.instagram.com/marcusmilione/

https://www.tiktok.com/@marcusmilione?lang=en

https://www.youtube.com/ ⁨@marcusmilione1⁩

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The Anti-DTC Brand: How Marcus Milione built a cult following by documenting, not marketing

The Anti-DTC Brand: How Marcus Milione built a cult following by documenting, not marketing

Brandfathers LLC