This episode features an interview with Dr Steve Truong, who shares his journey of building a unique dental practice that caters to high-anxiety patients. Dr Truong emphasizes the importance of re-addressing the barriers that prevent patients from seeking dental care, particularly fear, by focusing on small touch points.

His approach includes not showcasing clinical procedures on social media, instead highlighting the joy and positive energy of his team. He also shows his "goofy side" on his website to humanize the practice and make it more approachable.

This strategy has attracted patients who have been avoiding the dentist due to fear and anxiety.

About the guest

Dr. Steve Truong leads Dental32, an innovative downtown Oklahoma City practice built on one fundamental belief: exceptional dentistry begins with an exceptional patient experience. A proud Oklahoma native, Dr. Truong's journey through Oklahoma State University and the University of Oklahoma College of Dentistry taught him his most valuable lesson: while technical expertise is essential, it's the human connection that transforms lives. Through his education and continuous learning, he discovered that a warm smile and genuine conversation often do more to ease dental anxiety than rushing through appointments or maximizing patient volume.

By reimagining the traditional dental visit, he's created an environment where anxiety transforms into enthusiasm and patients become passionate advocates. His forward-thinking approach embraces cutting-edge technology, including AI-assisted diagnostics and treatment planning, while fostering a culture that breaks from traditional corporate hierarchies. At Dental32, Oklahoma's exclusive Digital Smile Design clinic, advanced technology and artistic vision combine to create personalized smiles that enhance each patient's unique features. But it's the authentic relationships built by his team – united by genuine enthusiasm for patient care – that truly set his OKC practice apart. Through this philosophy of prioritizing people over production quotas, he has created a modern dental home where technical excellence and heartfelt connection go hand in hand.

For more information about DSD Clinics visit:

https://digitalsmiledesign.com/dsd-clinic-certification or schedule a call with one of our dental experts: ⁠https://digitalsmiledesign.com/talk-to-an-advisor-dsd-clinics

Directed by Marita MacDonald

Audio and video production by Mario Sanchez Garcia 

Sonic branding by Eduardo Ariste

Social media management by Patricia Bergo

Smile Business Diaries is an official podcast by DSD Company.

About DSD 

Digital Smile Design (DSD) is a company founded in 2009 that trains dentists and their teams in implementing pragmatic systems to deliver exceptional smile makeovers with consistency. Its hallmark, the DSD Planning Center, is hub of interdisciplinary collaboration in smile design, 3D treatment planning and guided surgery, serving clients worldwide.

Find out more at digitalsmiledesign.com