In today's Podcast, we'll be discussing the art of selling art. I believe 100% of the art of selling art happens on the back end, not the front end. This means that everything you do to prepare your art is more important than what the customer experiences when they see it.

The first step in preparing your art is making it to the best of your ability. It's essential to create something you're passionate about and genuinely excited to share with others. This passion makes it easier to talk about your art and helps you connect with potential customers. Conversely, creating something because you think it will sell is not likely to work.

The next step is preparing your presentation. You should take beautiful pictures or videos that showcase your art's texture, scale, and context. Make sure you're presenting it in a way that does it justice. Spending time photographing, editing, and mixing your art is worth it.

Social media is an excellent platform to share your art, but keeping it as a record is essential. It's also important to understand that not every post will lead to a sale, but it's an excellent way to build your brand and engage with your audience.

In conclusion, selling art is more about the back end than the front end. Preparing your art and presentation with passion and care is crucial to selling art successfully. Find out more about us at www.rafiandklee.com 

Thank you for supporting the Artist Life Podcast with Rafi and Klee! You rock!