The Art and Science of Swag in Enrollment Marketing
Update: 2025-01-15
Description
Enrollment marketing may not seem like the most glamorous aspect of higher education, but for PJ Woolston, Vice Chancellor for Enrollment Management at IU Indianapolis, it’s an art form.
During our recent conversation on The Vinedown, PJ shared insights into the role of swag (yes, swag!) in creating memorable and lasting connections with prospective students. From thoughtful giveaways to bridging guidance gaps, PJ’s approach goes beyond the surface, delivering practical strategies with a human touch.
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