The Art of American-Made Headwear: Inside Sandlot Goods PT 2
Description
Sandlot Goods transforms from a small leather goods company to a thriving hat manufacturer after pivoting to make face masks during the pandemic. Thomas McIntyre shares the entrepreneurial journey behind their handcrafted products, including their popular Yard Ball and partnership with the Negro Leagues Baseball Museum.
• Building a brand identity while also functioning as a manufacturer for other brands
• Finding marketing success by showcasing the manufacturing process rather than hiding it
• Approaching collaborations strategically to elevate the Sandlot brand
• Creating the Yard Ball from a ball of blue painter's tape around the office
• Pivoting from face mask production to hat manufacturing during the pandemic
• Partnering with the Negro Leagues Baseball Museum to preserve baseball history
• Setting ambitious 10-year goals while staying true to handcrafted quality
• Future aspirations to create licensed NFL and MLB hats
Find us on Instagram @SandlotGoods and check out our products at sandlotgoods.com.
Make sure to follow the Dad Hat Chronicles: https://linktr.ee/TheDadHatChronicles
United States
