Ever wondered how to break down barriers in B2B tech marketing and cultivate a sense of community?

In this episode, Kathryn is joined by Mariette Ferriera, CMO at fintech disruptor 11:FS. They explore the art of building communities - and how to leverage their power.

So join us for a glass of red and get ready to discover how fostering connections, sharing insights, and building trust can be game-changers for you - coming up on Tech Marketers Uncorked.

Key takeaways from the episode:

Community in Fintech: Building a community is crucial in regulated industries like financial technology. It fosters connections, facilitates insight sharing, and drives growth and trust.

Shared Identity Matters: A shared belief or identity is the cornerstone of a thriving community. It's the essence that binds people together - create content that resonates with your community by harnessing these shared identities. 

Adaptability Is Key: In the evolving landscape of B2B marketing, adaptability is your superpower. Embrace new strategies and technologies to remain competitive and successful - don’t be afraid to experiment, or to fail.

Links & Recommendations

Follow host Kathryn Strachan on LinkedIn

Follow Mariette on LinkedIn

Learn more about 11:FS here

Bottle of wine uncorked: Kanonkop Kadette Pinotage

CopyHouse Promo

Tech Marketers Uncorked is brought to you by CopyHouse, an award-winning B2B content marketing agency for fast-growing technology brands. 

Learn more at CopyHouse.io 

Tech Marketers Uncorked is produced by Fascinate Productions