This episode introduces the two co-hosts who’ll alternate between episodes for season 2 of ‘The Art of Branding’ podcast, Michael and Elijah. Michael, with two decades of business experience, and Elijah, the producer behind 'The Art of Branding' and many more podcasts, share their thoughts on what it means to be disruptive.

Together with Beatrice, they discuss the importance of purpose-driven and genuinely passionate disruption and the power of revisiting and adapting older, successful methods to stand out boldly.

The conversation also touches on making others uncomfortable to foster change and the risks and rewards of not conforming to existing norms.

00:00 Introduction to Season Two
00:23 Meet the Co-Hosts
01:03 Defining Disruption in Business
02:19 Right and Wrong Ways to Disrupt
06:46 Authenticity and Positioning
13:25 Leveraging Old Ideas for New Success
19:35 The Importance of Standing Out
25:07 Conclusion and Bloopers

Reach out to the co-host Michael Clift:
LinkedIn | Website | Instagram

Reach out to the co-host Elijah Drown:

Threads | LinkedIn | Website

Follow Beatrice Gutknecht:

LinkedIn | YouTube | Website

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Produced by Your Podcast Sidekick