In this episode of "Be & Think in the House of Trust", Servane is listening to Ros Atkins, journalist and BBC News Analysis Editor, known for his ability to distil complex news stories into crisp, accessible formats.

With a mix of wisdom and humility, Ros shares his insights from his book "The Art of Explanation: How to Communicate with Clarity and Confidence," offering a masterclass on conveying information with care and precision to diverse audiences.

Ros stresses how crucial it is to understand different stakeholders' perspectives to ensure clarity and resonance. Sometimes it is about accepting we don't know, especially when concepts mean different things in different contexts.

He also recounts the journey of the BBC's 50:50 campaign. As the founder of 50:50 , Ros guided the project from a month-long experiment in early 2017 to the global initiative it has become. This story highlights the significance of empathy, voluntary participation, and the power of proof in driving successful advocacy.

Tune in for an episode full of pragmatic and actionable examples!

Highlights in this episode

[05:02 ] Ros's take on Joni Mitchell’s discipline and precision

[09:32 ] Find your powerful Impact Phrase

[12:33 ] Acknowledge the limits of what you understand

[16:30 ] The case for preparation

[20:24 ] Why empathy and understanding are in your interest

[27:44 ] The reason why it matters to you is…

Useful Links

The Art of Explanation (Book) https://geni.us/TAOEBOOK

Ros Atkins on Twitter/X: https://twitter.com/BBCRosAtkins

Ros Atkins https://www.bbc.co.uk/search?q=ros+atkins

The Media Show on BBC Radio Four https://www.bbc.co.uk/programmes/m001t9j

50 - 50 Campaign https://www.bbc.co.uk/5050

Connect with Servane:

LinkedIn: https://www.linkedin.com/in/servanemouazan/

Website: https://servanemouazan.co.uk

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Podcast Music Production from Series 04 Ep 45: Milig Mouazan-Strachan