Alex and Brian dive into the power of building brand universes, using Late Checkout as a standout example of a brand doing it right. They break down how to use movies as a tool, create better on-ramps, and build worlds people want to be part of. Plus, how to avoid outdated tactics and keep your brand from being stuck in 2017.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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