The Backstory: A Woman Takes Madison Ave
Update: 2025-08-15
Description
The key to making your dreams become reality, is not accepting limitations. We're revisiting the first female powerhouse in the Madmen era of Madison Avenue, Mary Wells Lawrence. She rose from a working class life in Ohio to creating iconic ads for TWA, Pan Am, Hertz, IBM, Proctor and Gamble . . as well as the “I Love New York“ campaign. And she was still living the dream well into her 90s!
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