DiscoverThe MHW Mark PodcastThe Bad Idea Factory - with Michelle Ivey
The Bad Idea Factory - with Michelle Ivey

The Bad Idea Factory - with Michelle Ivey

Update: 2025-10-07
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On this episode, we're joined by the co-founder of 11C & Company Michelle Ivey. Host Jimmy Moreland and MHW's head of BrandArc Ian Perez chat about the challenges brands face from ideation to sales and marketing. Michelle's experience shines through with valuable and entertaining industry stories, including the "bad idea factory."

Find out more about 11C and Co. | Website

Come say hi to the MHW team at Bar Convent Berlin at Booth #PEG021

More info about MHW at https://www.mhwltd.com/
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The Bad Idea Factory - with Michelle Ivey

The Bad Idea Factory - with Michelle Ivey